Conspiracy of the Successful (cont.)
Did you get all 61 steps?
Okay. Did you include all 61 steps? 61 steps?!? Yes. If you actually include things like
open the package of bread, remove two slices, close package. Get jar of peanut butter. Open
jar. Get spreading implement (could be a butter knife, a small spatula, a spoon to dip from the jar and a
butter knife to spread), etc.
You see, there are lots of little things we take for granted… we have acquired those skills and thought
patterns… and we aren't even aware that we are using them non-consciously. This is why it is so hard for
someone to simply tell you what made them a success. The significant part was in the non-conscious part of
And here's the kicker… the success factor for what makes a superlative nurse is different from what makes a
superlative housekeeper… is different from what makes a superlative salesman… is different from what makes a
superlative financier… is different from… you get the idea.
In other words, you can't take the 2% in one arena and directly translate it to another arena.
The "Secret Sauce"
Do you remember the fast food commercial that boasted that they had a "secret sauce" which was what made their
product so much better than everyone else's? It worked so well that "secret sauce" became a common phrase in
The 2% is the" secret sauce". It is the innate talent in a person. When that talent is developed, it
turns into a strength. And when a strength is applied to the success basics… suddenly everything lifts off
and shoots to the stars.
(When we talk about talent here, we are not talking about things like singing ability or artistic ability.
We are talking about things like the ability to develop people, or analyze things, or connect people, or win others
over, or see the strategic implications of a decision… the things you naturally do well… when you have the talent
So if talent is the raw material that will set everything in motion… how do we identify what our talents are…
especially if we are so bad at identifying it in ourselves? I have two suggestions.
The first suggestion is the talent identification instrument that Gallup put together to help with that very
thing. It is an online assessment that quickly (only takes a few minutes) identifies your innate talent in 34
areas and shows you your top 5. In order to take the assessment, you have to have a unique code that comes
sealed in the book StrengthsFinder 2.0. (Don't buy the book if the seal has been broken. It has already
been used and you will have wasted your money.)
For your convenience, I have included a link to it on Amazon in the Resources section
below. StrengthsFinder 2.0 can also be purchased at your local bookstore. I believe in it so much
that I bought five copies… so my family could have the benefit of knowing their talents and strengths. (And
I'm not the only one who thinks highly of it. At time I write this, it is the 45th most popular book on
Amazon... out of the hundreds of thousands of books they sell.)
My next suggestion is to get an outside observer to help you identify and hone your talents into
strengths. A coach is an ideal person for this. His job is to provide objective feedback, support, and
insights. He can help you identify your "secret sauce" and work with you to find ways you use it to the
The best and most effective way to work with a coach is one-on-one. However, if you can't afford
one-on-one coaching, yet, see if the coach offers group coaching. It is a great value where you can get some
personal attention while gleaning insights from others in the coaching group.
If you are in a Success Accelerator Team (mastermind group), you might make finding and developing your talent a
part of your growth agreement with them. While it won't be as quick a route to effectiveness as direct
coaching (either one-on-one or group coaching), it is better than trying to do it all on your own.
If you start applying your "secret sauce", you, too, can see your success skyrocket. And then you can
write a book telling others how you did it. But you will have the advantage over those others… you will
actually know how you did it.
Identify your "secret sauce" (talents) and start looking for one place you can begin applying it.
Resources You Can Use
To help you discover your own "secret sauce", I recommend StrengthsFinder 2.0: A Gallup Assessment. This assessment
has been used in corporate settings, in private counseling, in coaching, and by individuals on their
own. Once people connect with its results, I have seen them take off.
In order to take the assessment, you have to have a unique code that comes sealed in the book StrengthsFinder
2.0. (Don't buy the book if the seal has been broken. It has already been used and you will have wasted
For your convenience, here is a link to StrengthsFinder2.0 on Amazon. I believe in it so much that I bought five copies…
so my family could have the benefit of knowing their talents and strengths. But don't just take my word
for it… it is ranked #45 in Books on Amazon (as of this writing.)
Success Accelerator Teams
If you are one of those who would like to participate in a Success Accelerator Team, then please click this link to get the information you need to sign up, now.