Small Business MentorS        d

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Low Cost Keys to Finding More Sales in a Slow Economy

Sure there has been a recession… some would say a depression. But even in the midst of it, there are creative businesses that are not just hanging on, but thriving. They prove that it can be done. Are you one of them? If not, what can you do to increase your sales in a down economy... especially this economy?

Here are 5 keys that can turn the lock for you while you keep your integrity and your quality in your business. (These are not the only keys available, but they are quick, low-cost ways to improving sales that are dependent on you... and on your mindset.)

 

Key 1 - Keep a positive, expectant attitude.

The first thing you need to know is that there is business out there. Yes, I know the news media and the pundits are continuing to talk about how bad business is. But people are still buying , even if they are not buying as furiously as before the recession. People still have needs and wants (desires)… and they are still buying goods and services to fill them.

But, you know, if you don't expect to have customers or to make sales… guess what? You won't. If you aren’t looking for sales, you won't be ready for them when a customer/potential customer shows up. You have to look for the customers and for the sales. You have to set your attention on them.

Why? Because it is a natural phenomenon that we get more of what we set our attention on. So set your attention on attracting more customers and sales. It starts with attitude and expectation.

 

Key 2 - Make sales without selling.

There is business out there. Part of your job is to help it find you.

Traditional sales is about finding the customers and convincing them to buy. It is the rare business owner who enjoys doing this.

So learn to sell without selling. What does that mean? There are many things involved, more than we can cover here, but one of them is to focus on relationships with people (who happen to be in your target market or who are friends with people who are in your target market.) We all prefer to buy from people we know and like. So find ways for your target customers to get to know and like you.

 

...we get more of what we set our attention on.

Job seekers are advised to tell everyone they know that they are looking for work… and to tell exactly what kind of work they are looking for. Business owners should be doing the same thing.

What does that look like? It means telling everyone you know that you are in business, that you are looking for more customers, and that your ideal customer is someone who…. Then ask for help in helping those customers connect with you.

[By the way, you do know who your ideal customer is, don't you?  If not, may I suggest you take advantage of our Mission Discovery - Business Edition and find out.  This is of major importance to your business.]

Let me ask you, do your friends know that you are in business… and exactly what you do… and who your ideal customer is? Does your family? If not, you need to tell them. Not in a salesman's way, but just as part of the conversations you have with them. In fact, look for ways to make it a part of every conversation you have when your are meeting someone or when they are asking how things are going for you. It doesn't have to be pushy or obnoxious.

Please turn the page for Key 3 ===>  
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